GTMD Deepdives: Peer-to-Peer Edition
Building an Ecosystem-Led GTM Sales Motion
GTMD Deepdives: Peer-to-Peer Edition is a curated, founder-only learning circle designed for honest conversations, practical insights, and exchange of real experiences.
In this session, selected B2B SaaS founders come together to openly share their challenges, tested strategies, failures, and breakthroughs, all around one focused theme. Unlike traditional webinars or AMAs, this is a peer-driven format. Every founder in the room contributes. Every voice matters. The value comes from the room itself.
Topic
Ecosystem-led GTM sits at the heart of scalable, partner-driven revenue, yet it remains one of the most under-invested areas by B2B SaaS startups.
In this session, we'll dive into:
What ecosystem-led GTM strategies have founders leveraged at their end? What has worked and what has not?
What can we learn from each other to build and accelerate partner-led revenue?
What tool stack helps in that process? How do you measure the impact?
About the Moderator
Anuj Joshi, Founder, Channlworks — the world's first Alliance Intelligence Platform that redefines partner lifecycle management for SaaS companies.
With over 25 years of experience in alliance-building and GTM strategies, Anuj leads Channlworks — an AI-powered platform that helps companies discover, onboard and scale partner-led revenue through intelligent workflows and data-driven partner management. From AI-driven partner discovery to managing certifications, leads and MDF programs, Channlworks helps channel teams turn partner relationships into predictable, scalable revenue engines.
As the founder of the Bangalore chapter of Partnership Leaders, Anuj actively fosters community engagement through curated discussions on ecosystem-led growth and distribution trends. His deep commitment to collaboration and partner intelligence makes him uniquely suited to moderate this session.
Who This Is For (Selection Criteria)
To ensure everyone benefits equally, this session is curated for founders who meet at least one of these:
Running a company with $500K+ ARR
Have experimented and implemented meaningful ecosystem or partner-led GTM strategies at their own startup
Are genuinely open to sharing & not just listening
This room works only when every founder contributes and we're intentional about maintaining that standard. We want to limit it to 3–5 founders including Anuj.
About GTMDialogues
GTMDialogues is a scale-up platform and community for B2B SaaS companies, focused on helping founders sharpen their Go-To-Market motion and scale sustainably.