Building a Brand House Google Can't Blow Down

​What You'll Learn

​Ever wonder how Google actually "knows" who you are online? This session breaks down brand entities, SEO, structured data and AI search (GEO) into plain English — no jargon, no fluff. Using the Three Little Pigs as our guide, you'll learn why some brands get remembered by Google and AI tools, and others get forgotten.

​Ideal Audience

​Small business owners, marketers, and anyone who wants their brand to show up properly in Google and AI tools like ChatGPT — no technical background needed.

​What I'll Cover

​What a "brand entity" actually is (and why Google cares)

​Why some brands are AI-visible and others aren't

​Simple ways to check how strong your brand looks online right now using Entity Scout

​Easy wins to help Google and AI understand who you are

​What a Knowledge Panel is and why you'd want one

​Why I'm the Person to Tell You This

​17+ years in structured data and brand optimisation. Author of The Structured Data Guide for Beginners. Built EntityScout, a brand monitoring tool. Audited hundreds of brands for agencies and enterprises.