​AI is forcing three shifts on B2B marketing teams. These are the tools to win. 

​Most playbooks are written for the US, but this briefing is made specifically for APAC.

​What you will discover in 60 minutes:

• ​What is replacing inbound as buyers get answers directly from AI.

• ​How AI-native companies reach the same revenue with a fraction of the headcount by building a go-to-market operating system.

• ​How AI takes deep personalisation from 10 to 20 accounts up to 50 to 200. In our 2026 Pulse Survey, 30% of APAC ABM programs target 100+ accounts.

​You’ll also see a client campaign with full results and early access to the latest ABM in APAC benchmark data.

​Send us your questions when you register, and Shahin will answer the most common ones live.

​Who is presenting?

​Shahin Hoda | Founder at xGrowth

​Shahin Hoda is the Founder of xGrowth, the only ABM firm built exclusively for APAC. Through the ACE methodology, xGrowth designs and executes account-based programs for APAC teams at global B2B tech companies including Twilio, Zoom, Epicor, Smartsheet and Shopify.

​Shahin hosts APAC's B2B Growth Podcast and writes xG Weekly, a weekly newsletter on ABM and B2B.