Cover Image for Fireside Chat: Insights from K-Culture & Tech + Giveaway
Cover Image for Fireside Chat: Insights from K-Culture & Tech + Giveaway
5 Going

Fireside Chat: Insights from K-Culture & Tech + Giveaway

Hosted by Michelle Kang & Woosuk Chang
Registration
Welcome! To join the event, please register below.
About Event

K-Beauty, K-Pop, and Korean brands are reaching the world faster than ever, but what actually happens behind the scenes to make that possible?

Join us for an evening with four founders building different pieces of that journey:

AMUTY: a K-Beauty platform connecting Korean cosmetics brands with global consumers through experience-driven marketing. AMUTY's shop features buzzy names like COSRX, Anua, SKIN1004, Beauty of Joseon, and Medicube, some of the most talked-about K-Beauty brands breaking into the US right now.

HAINK: a global expansion partner helping K-Culture brands expand internationally through data-driven consulting, distribution, and marketing across 49+ countries.

Buzz&Beyond: an AI-powered video understanding platform that reads YouTube content at scale, analyzing brand reputation and creator fit. In one case study, they helped a major Korean F&B brand catch a reputation risk early, pick the right influencers through verified brand affinity, and turn the narrative around.

NextPayments: an AI operations platform helping offline businesses run smarter through unified, real-time data, increasingly relevant as Korean brands expand into physical retail and pop-ups abroad.

Each founder will join a short conversation on trends they're seeing firsthand, followed by open networking with fellow guests curious about the momentum behind Korean brands right now.

🎁 Exclusive Giveaway 🎁

We’re giving away 5 Premium K-Beauty Gift Sets with top-tier products, and 3 more lucky guests will receive a special K-Pop gift featuring BTS, BLACKPINK, and KATSEYE! Attend for a chance to win one for yourself or someone special.

Location
555 University Ave
Palo Alto, CA 94301, USA
5 Going