[Webinar] How Traditional Enterprises Adopt Tech: A Buyer’s POV

​Join us for an unfiltered Q&A with Abhijeet Kumar, Head of Marketing and Strategy (New Product Development) at Birla White, as he sits down with us to break down what drives enterprise tech adoption in traditional industries.

With over a decade of experience, Abhijeet has led multiple category-creating initiatives, scaled new product lines, and built platforms that onboarded over 4.2 lakh painters, directly contributing to Birla White’s growth story.

​This isn’t just another panel; it’s a rare chance for early-stage B2B SaaS founders to hear directly from the buyer’s seat. From understanding tailwinds and headwinds in the enterprise industry to learning how a legacy brand approaches digital transformation and evaluates AI opportunities, this conversation is packed with valuable insights that can help you discover new opportunities and explore use cases. 

​What you'll walk away with:

• ​How traditional industries, such as construction, surfaces & interiors, are evolving and investing in technology.

• ​What an enterprise tech stack looks like in a legacy manufacturing + marketing + product-focused company.

• ​Which areas of tech / SaaS solutions Birla White is likely to invest in — what’s working, what’s not.

• ​What product or feature gaps exist — where founders can build meaningful value?

​🎙️ Speakers:

​Abhijeet Kumar - Head of Marketing and New Product Development at Birla White

​​🎤 Moderators: 

​Saurabh Lahoti - Founder, GTMDialogues 

​Prashant Singh - Chief Growth Officer, Awign 

​Trying to figure out what works for Indian enterprises? If you’re an early-stage founder or builder, this is the perfect space to learn and explore new possibilities.

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About GTMDialogues
GTMDialogues is a scale-up platform and community for B2B SaaS companies, focused on helping founders sharpen their Go-To-Market motion and scale sustainably.