​Join us for the 2nd CTV for Performance event, built to elevate your strategy as you launch 2026 growth plans!

The Connected TV landscape has come a long way since our first event in August 2024. Join us as we break down what’s happening now and what’s ahead, with practical takeaways for Israeli global advertisers planning for 2026.

​We will go deeper into CTV as a performance and growth channel, and a vital part of your future channel mix. Sessions will focus on the latest advantages, emerging challenges, and the real potential of integrating CTV into broader advertising strategies.

​​Date: Thursday, January 8, 2026

​​Time: 08:30 - 13:00 

​​Location: The George Hotel Tel-Aviv

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​What’s the agenda?

​🥐 08:30-09:30 Breakfast

👋 09:30-10:00 The CTV Shift: The Strategic Trends Every Marketer Needs to Know Now / Mirit Rabinovitz, CEO @dentsu Israel

📺 10:00-10:30 CTV: Myth, Reality, Outcomes / Ori Zifroni, VP, Strategy & Media Investment @dentsu Israel

​🎯 10:30-11:00 Cato Networks Case Study: Building Smart Measurable Always‑On CTV / Daniel Bleichman, Sr. Director of Marketing @Cato Networks & Marine Shmorgun, CTV Activation Lead @dentsu Israel

☕ 11:00-11:20 Coffee Break

🔍 11:20-11:50 Data Collaboration in Action: Smarter Targeting and Measurement for CTV / Edik Mitelman, GM, DCP @AppsFlyer

🎨 11:50-12:20 The Creative Renaissance: How CTV and AI Are Shaping Tomorrow’s Ads / Amir Ariely, Founder & CEO @Ariely Original (ex-Google's Global Creative Director, Creative Works)

🗯️ 12:20-13:00 Panel: Planning CTV in 2026

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​Who should be attending?

• ​​Marketing leaders of Israeli global advertisers

• ​​Demand Gen/ Growth managers in B2C and B2B startups

• ​​UA/PPC campaign managers and leaders in B2C and B2B tech space

• ​​Creative managers and copywriters who work with Paid activities (UA & Brand)

​​We look forward to seeing you and exploring the future of CTV together!

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​​✅ Your registration and attendance are subject to approval by the host.​

• ​​This form is an application and will be reviewed by the team before tickets are allocated.

• ​​​Tickets are personal and can only be used for the assigned guest.

• ​​​If event reaches capacity, please be sure to join the waitlist and we'll reach out if a spot opens up for you

• ​​By registering for this event, you acknowledge that you agree to receive emails from the events organizers and sponsors and agree to dentsu privacy policy (https://www.dentsu.com/il/en/policies/privacy-notices)

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A few pics from last year's CTV for PERFORMANCE:

​​(Photos: Bar Cohen)