Tooling Tuesday: How to Decode Competitor Strategy Using AI Agents
Tooling Tuesday
How to Decode Competitor Strategy Using AI Agents
Speaker Bio: Su Belagodu, Managing Partner at Intellectus Advisors, is a product and growth leader who helps founders and teams design AI-native systems that turn signals into strategy. She works hands-on with AI agents, GTM automation, and human-in-the-loop workflows to help teams move faster without losing judgment.
Description
Competitive analysis is usually slow, manual, and outdated the moment it’s done. In this hands-on session, you’ll learn how to build an AI agent that continuously analyzes your competitors and turns public signals into strategic insight.
We’ll walk through how an agent can scan websites, social content and blogs to infer positioning, ICP focus and go-to-market intent. More importantly, you’ll learn how to structure the agent so it surfaces decisions, not just summaries.
This session focuses on practical execution, not theory. You’ll see how to:
Design an AI agent workflow in Relay.app for competitive intelligence
Translate raw signals into hypotheses about strategy and direction
Use agent outputs to inform positioning, messaging, and roadmap conversations
Attendees will leave with a repeatable automation blueprint and a clear understanding of how AI agents can augment strategic thinking without replacing judgment.
Who is this for
Product leaders and PMs who want to use AI agents for competitive intelligence and strategic decision-making
Founders and early GTM leaders looking to understand competitor positioning without manual research
Growth, marketing, and strategy operators interested in automating signal collection while keeping human judgment in the loop
Builders and operators experimenting with tools like Relay.app to create practical, repeatable AI workflows