

YouTube for Sport: The Playbook to Win Attention, Fans & Revenue in 2026
About Event
Join this SBS Member Masterclass with Bengu Atamer, from BuzzMyVideos (Ex-YouTube, Google).
The session will cover:
The new sports media reality
How sports fans actually behave on YouTube
Content pillars that work for sport
How the YouTube algorithm really works (simplified)
How to win during major sports moments in the year of sport - 2026
Join Bengu as she drops the knowledge in this unmissable masterclass.
Location
https://riverside.com/studio/sbs-0bImt