

AdTech Connect: Behind the Curtain of the Industry
You're invited to the next iteration of AdTech Connect community events, kindly hosted by DoubleVerify.
Join us for an evening that pulls back the curtain on the realities of building our industry. 101 explainer of how it all works.
Learn about stages of AdTech companies, from the inception of a new startup all the way to an IPO - this event will give you a transparent look at what it really takes to grow an AdTech company. Our friends at FirstPartyCapital will help get practical insights about what it means for you, whether you're an employee or an aspiring investor.
Capacity is limited, so register early to avoid disappointment.
📅 Date: Thursday, October 16th, 2025
🕠 Time: 5:30 PM – 8:30 PM
📍 Location: DoubleVerify Offices, 1st Floor, 1 New Oxford Road, WC1A 1NU
Agenda:
5:30 PM - 6:20 PM: Arrivals & Networking
6:20 PM - 6:30 PM: Welcome from AdTech Connect team & DoubleVerify
6:30 PM - 6:45 PM: Keynote from Rich Ashton, Managing Partner at FirstPartyCapital
6:45 PM - 7:30 PM: A panel discussion that will touch on (almost) everything you need to know about the BTS of our industry. We will hear from:
Charles Cadbury, CEO at Say It Now
Donia Baddou, Global VP of Partnerships at Lumen Research
Matt Newcomb, Managing Director at Kevel Ads
and our Moderator, Anya Libova, Co-Founder at AdTech Connect and Senior Sales Director at DoubleVerify
7:30 PM - 8:30 PM: Networking drinks & bites