Partnerships for GTM Leaders - Session 1

​Partnerships have become a mission critical component in today's GoToMarket. It's the only proven way to increase the capital efficiency in your growth. Keep CAC in check, increase CLTV, avoid raising C2S (cost to serve). Still, 80% of partnerships in B2B SaaS fail.

Join this training to learn why exactly you should empower your GTM with partnerships and if the timing is right for you.

If that's the case, join the separate Session 2 to learn the framework which keeps you in the 20% who successfully establish partnerships as part of their GoToMarket.

​Curriculum:

​1. Creating the ground: Why are partnerships a critical component of your GTM motion?
2. Setting the stage for success: When is the right time to consider partnerships?

​The How will be covered in a separate 2nd session:

3. Working with Partner successfully: How to start a partner initiative? (CEG Framework)
   3.1 Partner Notion: Developing a strong and realistic Partner Hypothesis
   3.2 Partner Concept: Achieving Partner-Market-Fit
   3.3 Partner Program: Building a scalable and repeatable partner business


For more information check https://ceg-consult.com/academy/partnerships-for-gtm-leaders/