Designing AI-Powered Ads on TikTok

​📝 Please enter your full name (first and last) when registering.

​This event will be held both in-person and virtually. The Zoom link will be shared closer to the event date.

​Please note that in-person capacity is limited. Those not selected to attend in person can join virtually.

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​Join us for an engaging session with the TikTok Monetization Design team! We'll kick things off with a team introduction, followed by presentations on how we're using AI in our design systems, tackling creative fatigue, and building tools like Ad Assistant. Whether you're curious about our work or interested in joining our team, we'll also be sharing current role openings and the qualities we look for in new teammates.

​This is a great opportunity to connect, ask questions, and get a behind-the-scenes look at how design and AI come together at TikTok. We look forward to meeting you and sharing more about what we do!

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​Topic 1: GenAI for Video Ads: Tackling Creative Fatigue with Scalable Design @Eva Luo
How we designed a GenAI product for video ads to help advertisers overcome creative fatigue, using the Double Diamond process to craft scalable, elegant patterns within model constraints.

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​​Topic 2: Designing for Tomorrow: An AI Designer’s Journey @Justin Ma
A presentation about working in the AI landscape, related to the conversational AI space and what it means for the role of designers.

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Topic 3: Scaling with Intelligence: How a Design System Prepares Products for the AI Era @Justin Gabbard
Discover how TikTok’s Keystone design system helps business products scale with clarity and adaptability—while evolving to meet the demands of AI-driven experiences.