

Earning What You’re Worth
Financial Strategy for Values-Driven Founders — Part 3 of 3
Pricing your work can feel weirdly personal.
It’s not just a number. It sits at the intersection of our financial needs, costs, market, capacity, values, and all the stories we carry about our money and worth.
Join Serin Bond-Yancey, MSW and Keller Lindler, CFP for a practical conversation about how to price your work in a way that supports both your business and the people you want to serve.
(Without undercharging, overgiving, or burning out.)
We’ll explore:
How much your business actually needs to earn
Revenue, profitability, and what you personally take home
Understanding what clients actually value about your work
Using market research without automatically copying everyone else
Underpricing, overgiving, scope creep, and the emotional side of charging more
Creating accessibility without making your entire business financially unsustainable
Free • Live online • Q&A included
This series is designed for early-stage and aspiring values-driven 2SLGBTQ+ founders and entrepreneurs. Neurodivergent folks may find it especially helpful. All identities are welcome!
Part of Financial Strategy for Values-Driven Founders, a free Fall 2026 webinar series from Anserinae Coaching & Consulting.
Learn more and register for the rest of the series here:
Part 1 — Should I Leave My 9–5? • Sep 23
Part 2 — 3 Patterns That Break New Businesses • Oct 7