Establishing a Personal Brand (for Designers)

​Harvard x Design is excited to present ‘Establishing a Personal Brand’ for Designers by Entro's Hunter Tura!

This series is part of the Un x Design ‘Aftershocks’, experiences that continue to build connection and community after the Un x Design Unconference on March 7th.

“A purpose-driven personal brand is not just a showcase of skills and accomplishments, but also a reflection of one's deeper motivations and values. This kind of branding goes beyond conventional professional positioning; it connects with others on a more profound, human level, fostering trust and engagement.”
- Berkeley Haas Magazine, 2021
 
In today’s global landscape, designers need to clearly communicate what sets them and their work apart. Clients, employers and industry leaders expect design professionals to be mission-driven and guided by core values. This intensive workshop helps students from all design disciplines develop a personal and professional brand through strategy and storytelling. Participants will define their mission, craft a positioning statement, articulate core beliefs, and create a compelling narrative.
Through lectures, guided exercises, and collaborative sessions, students will build a cohesive brand platform and action plan. By the end of the course, participants will have a refined statement of purpose, clear positioning, and defined goals to support their careers or practices.


🗓 April 8th, 2026
⏰ 12:00 PM - 1:30 PM EST
🌐 Virtual + Open to the public