Growth Engines with AI Agents - S2 Ep 1: The Autonomous Media Buyer (Season Kickoff) with Stan Chang, Gumshoe

​Season 2 is a live build, not a webinar.

​Every week from September through November, we launch a real campaign live on air, built entirely from the command line with AI agents and the Model Context Protocol. Real ad accounts, real budgets, real results read back on the next episode. No slideware.

​This season goes deep on the part of growth marketing that decides everything else: audiences. Who you reach, how you build the list, how it syncs to every platform, and how you know it worked.

​Ep 1, Season Kickoff: The Autonomous Media Buyer, with special guest Stan Chang (Gumshoe). We build the rig from zero: connect ad accounts from the terminal, give the agent its tools, and launch the season's first live campaign on air. Stan joins to talk building and operating an AI-native product alongside the live build. This episode is the foundation every later build stands on.

​You leave with the actual setup. Every episode ends with the exact steps to run the same stack on your own machine: the Synter connection, the commands, the skills, and the guardrails, exactly how I run it myself.

​Hosted by Joel Horwitz, founder of Synter, the agent media buyer operating across 20+ ad platforms.