What You Need to Succeed in 2026: Positioning Your Brand for BFF-Level Connection
What You Need to Succeed in 2026 / Positioning Your Brand for BFF-Level Connection
About This Session
This session is a preview of how we think and work inside The Serve, a 6-week brand marketing program by Creating Forward Studio X League of Originals, designed for beauty, wellness, and lifestyle CPG brands that are ready to grow.
In this live workshop, we’re going deep on the real reason some brands stand out, connect, spark word-of-mouth, and convert customers, on repeat, and why others feel like they’re working twice as hard for half the result.
This is your guide to building marketing that clicks, converts, and actually resonates without needing to overhaul your entire brand.
Whether you’re still refining your ideal customer or feel like you’ve “lost the plot” somewhere between growth and visibility, this is for you.
What We’ll Cover
The Secret Behind Obsession-Level Brands
How the most magnetic brands build desire before the sale — and keep customers coming back.
The BFF-Level Customer Perspective Shift
Why target audience work isn’t enough — and how to shift into customer intimacy that drives demand.
The 5 Most Common Mistakes Brands Make With Customer Connection
…and how those mistakes create messaging gaps and marketing that misses the mark.
Live Brand Audit Exercise: BFF-Level Customer Sense Check
You’ll walk away with insight into your brand’s current connection level — and how to improve it.
BONUS: The BFF Marketing Strategy Checklist
A take-home tool you’ll keep using to evaluate and improve connection + conversion across your brand.
Who This Is For
This session is for:
Founders of beauty, wellness, and lifestyle, food and beverage consumer brands already in-market
Marketing managers or brand leads responsible for growth and connection strategy
Early-stage teams that are seeing traction but want more consistency and structure
What You’ll Walk Away With
A deeper understanding of what makes customers care (and share)
Clearer language to describe who your brand is for
A way to self-assess your current customer connection
A preview of the strategy, tools, and mentorship available inside The Serve
About Your Host
Sax is the Head Coach of The Serve and the founder of Creating Forward Studio, where she is a brand marketing mentor and coach for beauty, wellness, and lifestyle consumer product brands.
Her work focuses on helping founders and brand teams understand what’s working, what’s blocking growth, and how to build marketing systems rooted in real customer connection, not guesswork.
Save Your Spot
👉 Register now to join us live on January 28