The Great Unlearn @ Cannes Lions 2026
Join Billion Dollar Boy & FiveTwoNine for a curated rooftop session with the brands, creators and platforms shaping what’s next. In partnership with Cannes Lions and Patreon.
The legacy playbook that built brands is becoming the ceiling on growth. The brands winning on social today are operating with creator instinct.
Join us as we unpack what marketers need to unlearn to unlock growth in a creator-led world.
The Conversations
Unlearn comfort: What happens when brands trade legacy playbooks for bravery and feed-native creative.
Unlearn entertainment: How the winning formats - including micro-dramas - are built with audiences, not for them.
Unlearn systems: How CMOs are rewiring teams, budgets and ways of working to build at the speed of social.
Patreon x FiveTwoNine Happy Hour
Stay for drinks, canapés and conversations, hosted by Patreon and FiveTwoNine.
The Experience
Unfiltered conversationswith brand leaders, creators and platforms
Meet our 20 Creator Fund winners - the next generation of creator talent shaping the future of creativity
Patreon x FiveTwoNine Happy Hour - drinks, canapés and connections overlooking the sea
Register your space
Spaces are limited. Request your place now.
Media partner: Tubefilter