Farm Finances — Pricing Your Products
Many beginning farmers start by pricing their products based on what others in the market are charging. While this can be a helpful starting point, long-term farm viability requires a deeper understanding of your own costs and how to price for profit.
This workshop will explore the fundamentals of pricing farm products, including how production costs, scale, customer demographics, product differentiation, and personal business values can influence pricing decisions. Together, we’ll discuss practical approaches to determining prices that not only cover expenses but support a thriving farm business.
Participants will have the opportunity to review real pricing examples and reflect on whether current crop choices and market prices are financially sustainable. The session will also touch on broader farm financial considerations and share tools and resources to help farmers build more confident pricing strategies.
Farmer Fuel Fund!
We’re bringing back the Farmer Fuel Fund! This opportunity allows growers commuting over 100 miles round-trip to have some of their travel expenses covered.
You can apply for the Farmer Fuel Fund | HERE
Agenda
9:30 AM- 10 AM Check-in
10 AM- 10:30 AM Welcome & Introduction
10:30 AM- 12:30 PM Session Info Coming Soon!
12:30 PM- 1:15 PM Lunch
1:15 PM - 2 PM Session Info Coming Soon!
2 PM Event close
FAQ:
Will lunch be provided?
Yes! Lunch will be provided!
Is there available parking?
Yes, onsite parking is available.
Who is recommended to come to this event?
If you are a farmer, urban, or rural, this event is for you. This will be an excellent opportunity to learn from one another and get to know others in your space.
Data Collection Notice
Thank you for registering for the Cultivating Farmers workshop series. As part of our commitment to equity and impact, we are collecting information to better understand who we’re reaching and how we can improve our programs.
Your responses will be used by the Los Angeles Food Policy Council (LAFPC) for reporting and program evaluation purposes only. This helps us ensure that our workshops are accessible, relevant, and responsive to the needs of farmers and food growers across Los Angeles. All questions are optional, and your responses will remain confidential and anonymized in any reporting.