The Business Case for Cleaner Cooling: What Makes Portfolio Action Possible?
Cleaner cooling has to earn its place in the capital plan.
The opportunity is clear. Getting a project approved, funded and delivered across a portfolio is where the hard questions begin: What is the business case? Who needs to say yes? And what makes a plan executable?
Join êffecterra at REEF’s Cool House for a 45-minute conversation on turning cooling and refrigerant priorities into portfolio action. We’ll explore how cost, energy performance, operational reliability, regulatory exposure and resilience shape the decisions that move projects forward.
What we’ll dig into
What gets the green light: connecting cleaner cooling to business priorities and investment decisions.
Who needs to be at the table: aligning facilities, finance and sustainability around an executable plan.
How to move beyond one-off upgrades: turning individual projects into scalable portfolio programs.
Meet the panel
Linda Lam · New York City Public Schools
Behzad Torabifar · Genentech
Brendan Woodruff · New York State Department of Environmental Conservation
Moderated by Tristam Coffin, Co-Founder and President, êffecterra.
Who should join
This conversation is open to anyone passionate about climate action, sustainable infrastructure, and the built environment—whether you are shaping policy, working in climate tech, or simply eager to learn how large-scale green projects actually get funded and built.
It will be especially valuable for owners, operators, and leaders responsible for facilities, energy, sustainability, or capital planning who are looking for practical ways to move cleaner cooling from ambition into implementation.
Plan your visit
Tuesday, September 22 · 3:15–4:00 PM EDT
OASIS by Workville · Floor 12, Owner-Operator Lounge
315 W 35th Street, New York, NY 10001
Part of REEF’s Cool House during Climate Week NYC, which is free but requires its own pre-registration.
Main Cool House registration · Explore the full REEF program