Be the Answer: How to Make Your Business Discoverable on AI (Birmingham)

​Your potential clients aren't just Googling anymore. They're asking ChatGPT, Claude and Perplexity to recommend the best accountant, brand strategist, coach, and restaurant for your weekend plans.

​If your business isn't showing up in those results, you're missing conversations you don't even know are happening.

​This session is a practical introduction to Generative Engine Optimisation (GEO): what it is, why it matters, and exactly what you can do right now to make your business more discoverable across AI platforms, without a developer, without an agency, and without spending your whole week on it.

​Daniella Mullins is Head of Search at award-winning creative content agency Tribera, with 10+ years’ experience in digital marketing and a specialist focus on SEO since 2016. Her career has spanned content, technical SEO and search strategy, working with brands across e-commerce, travel and FMCG to build stronger visibility and turn search into a genuine driver of growth.

​Now, Daniella sits at the forefront of the evolving search landscape, exploring the growing overlap between SEO and AI Search and what it means for the way people discover, research and choose brands. Her work sits at the intersection of search, content, Digital PR and social, helping brands build the visibility, relevance and authority needed to stay discoverable as the search landscape continues to shift.

​This event is being held at Tribera's stunning offices, on the 23rd floor of Alpha Tower.

Discovered us through Luma? Welcome to The 51% Club – a free-to-join national community for women who are building something. Whether that's a business, a creative practice, a freelance career, or something in between: we'd love for you to become part of it. Find out more and join for free: the51percent.club.

​This event is free for 51% Club members and £15 for non-members.