The Ethereal Show - NYFW
Presented by The Ethereal, this immersive runway experience at SHIFT Midtown during New York Fashion Week 2025 transforms the traditional show format into an interactive journey through futuristic landscapes and digital environments.
The event invites guests to explore a reimagined New York Fashion Week show through sound, light, style, and story.
The Ethereal NYFW at SHIFT Midtown
Friday, September 12, 2025 • 8:30 PM–11:30 PM
About the Event
Step into the future of fashion at SHIFT Midtown’s dual-floor, fully programmable venue (LED screens + 360° Dome) for The Ethereal’s New York Fashion Week show.
This activation blends couture runway, live art, performances, and brand experiences into one seamless evening; designed to immerse 200 tastemakers, media, and cultural leaders in the heart of Manhattan.
Sponsored by: EMRA New York, Brez, Aloh, Framesi, It's Especially Lucky, VALR, De'Lanci Cosmetics, Sweet Lorens, Enko Beauty, Aramore Skincare, Sonne, NYC Footy x Paloma, and more
What to Expect
Red Carpet & VIP Arrival: Greeted by photo-ops and exclusive gift bags.
Runway Presentation: A flowing, three-stage catwalk throughout the upper floor
Live Performances: DJ sets, live vocalists, and curated dance interludes.
Immersive Art & XR Installations: Interactive projections, ambient visuals.
Brand Activations & Sampling: Bespoke lounges and demo bars (spirits, beauty, tech, confections)
Photo & Video Stations: Multiple branded photo-booths, roaming photographers, and videographers capturing every moment.
Networking Lounge & Bar: Full concessions bar, lounge seating, and chance meetings with industry leaders.
Designer Line-up:
Timeline:
• 8:30 PM - 11:30 PM – Doors Open, Red Carpet, Cocktails & Networking
• 9:00 PM – Runway Part 1 (Matilda Liang, Danny Nguyen)
• 9:30 PM – Brand Experiences & Sampling
• 9:50 PM – Runway Part 2 (Heira Leatherwear, Haykay)
• 10:30 PM – Brand Experiences & Sampling
• 10:40 PM – Runway Part 3 (Manmadeskins)
• 11:00 – 11:30 PM – Brand Experiences & Sampling
After-Party [TBA]
Location & Transit
SHIFT Midtown | 330 W 38th St, New York, NY 10018
From Times Square: 12 min walk
From Penn Station: 9 min walk
Ticket Types
General Admission—$80
• Access to all activations, runway, and loungesVIP Experience—$180
• Reserved premium seating
• Exclusive gift bagElite Collector—$300
• Front-row runway seating
• Curated gift hamper from our sponsors
• Open Wine Bar
Apply & Participate
– Models/MUA/Hair/Videographers: Apply by August 30: [Link]
– Press Passes: Apply: [Link]
– Volunteers & Content Assistants: Apply: [Link]
Elevate your NYFW experience, immerse yourself in art, fashion, technology, and community at The Ethereal’s unforgettable soirée at SHIFT Midtown.
Frequently Asked Questions
Q: Are there tickets at the door?
A: Tickets will be significantly more expensive at the door, we strongly encourage advance purchase.
Q: Dress code?
A: Fashion-forward evening attire, think modern couture, sleek evening wear, or avant-garde chic.
Q: Can I bring a guest?
A: Each ticket admits one; please contact us for group or press passes at [email protected].
Q: Is photography allowed?
A: Yes, professional photographers and branded photo-booths will be on site. Personal photography is welcome.
If you do post, tag us @theetherealshow
Q: Are outside food/drink permitted?
A: No, full bar and sampling stations will be available for purchase.