How to 3x customer lifetime value in under 12 months [Seed & Series B · $1M–$25M ARR]

​SEED TO SERIES B · B2B SaaS & AI · Pricing, product, and expansion

​You’re working hard to win each customer, but the value you capture over their lifetime is far below what you know you deliver. Pricing feels off, expansion is happening ad hoc, and renewals are more fragile than they should be. You suspect you’re leaving money on the table with almost every account — and you want to change that without turning your product into a pricing maze.

​This is a small, cameras‑on room where we work directly on the levers behind Customer Lifetime Value: pricing, packaging, expansion, and retention. You’ll see how real B2B SaaS companies lifted CLTV, learn a simple way to model it by segment, and watch live troubleshooting with founders willing to share their current reality.

​What you’ll leave with

• ​A clear breakdown of what CLTV actually is — and how pricing, expansion, and retention each contribute to a 3x lift.

• ​A simple way to calculate CLTV by segment instead of a single blended number that hides where you’re winning and where you’re leaking value

• ​The three main CLTV levers: pricing/packaging, structured expansion, and retention improvements — and a sense of which lever will move your business most in the next 12 months.

• ​A practical 12‑month CLTV roadmap for your best segment, with concrete steps across product, GTM, and customer success.

​How it runs

• ​We start with real examples of CLTV lifts — companies that raised prices, changed packaging, or built expansion programs and saw lifetime value per customer jump — and walk through what changed and in which sequence.Profile-2026-07-05T153832.006.pdf+1

• ​You get a CLTV framework you can apply live: how to model CLTV for at least one segment using ACV, margin, churn, and expansion, and how to see where 3x is most realistic.

• ​A few brave founders share their current pricing, expansion, and renewal reality; we troubleshoot live so you can see how to turn CLTV from a vague concept into a concrete metric you can work with.

• ​Cameras on, small group, no webinar theatre. Expect a working session that gets into the details of deals, pricing pages, and how your product is really being used.

​Who this is for

• ​B2B SaaS or AI founders with a pipeline of renewals and upgrades, not just first‑time deals.

• ​CEOs and GTM leaders who suspect they’re underpricing or under‑monetizing their product but don’t want to break growth or trust.

• ​Teams who want CLTV to become an explicit KPI in board conversations and internal operating rhythms.

​Live on Zoom

​Weekly · 09AM PST · 12PM EST · 6PM CET
​Small room. Cameras on. Free.

​Your host

​Yannick Kpodar has rebuilt pricing and packaging across multiple markets, improved margins while growing ARR, and helped founders design expansion plays that respect customers and move the business. From PayFit’s multi‑country growth to Amenitiz’s hospitality SaaS and his work as an operating partner and advisor, he has seen what actually lifts lifetime value — and what just adds complexity.

​About Full Stack CEO

​Full Stack CEO is the global ecosystem for underdog entrepreneurs who refuse to quit. We exist so founders don’t have to carry it all alone — the GTM, the metrics, the board, the fundraise, and the inner chaos that comes with all of it. Operators with real scar tissue from IPOs, exits, pivots, and meltdowns show up every week to help you build without losing yourself in the process. Global from day one. Multilingual. Multi‑stage. Built for the people, by the people.

​Want to go deeper?

​The CEO Operating Room — $99/month.
​Your stage, your operators, your real numbers — every week. No application. Cancel anytime.

​Apply for a Lab — from $997.
​A 12‑week sprint built for your exact stage. Real outputs, small cohort, Demo Day in front of investors.