

Intent and Signals: A Load of Bull or a Goldmine?
With James Donaldson (Founder of Stakki)
Hosted by SDR Leaders of EMEA
📅 17th September
🕐 1 PM GMT | 2 PM CET
📍 Live Virtual Session
"Intent data" and "signals" are everywhere in the sales tech space. But are they really the secret weapon for SDRs, or just more noise?
In this candid session, James Donaldson, Founder of Stakki, will separate fact from fiction. He’ll share what’s actually working when it comes to using intent and signal data in outbound ... and where teams are wasting their time (and budget).
What you’ll learn:
• Which signals matter most when prioritising accounts
• How to separate “false positives” from genuine buying intent
• Ways SDR teams can use signals to increase pipeline efficiency
• Real examples from teams putting intent data to work
If you’ve ever wondered whether signals are a goldmine or just another sales buzzword, this session is for you.
🎯 RSVP now and get clarity on whether intent belongs in your SDR playbook.
#SalesDevelopment #IntentData #SalesSignals #OutboundSales #SDRLeadership #GTM #SDRLeadersOfEMEA