How to Make Your B2B Brand Citable by AI -- Not Just Rankable on Google

​Your buyers aren't Googling anymore.
They're prompting ChatGPT. They're asking Perplexity.

They're getting AI-generated answers with a shortlist already baked in and your brand may not be on it.

Most B2B marketers are still optimizing for page one rankings, backlinks, and domain authority. All of it still matters. But it's no longer the whole game.

There's a new discipline sitting alongside SEO. It goes by a few names -- GEO, AEO, AI citability -- but the idea is simple: instead of getting your page to rank, you get your brand named inside the AI-generated answer itself.

In this session of the Growth Show, we're sitting down with Khadija Zaman, Marketing Manager at Wellows - Disrupt.com, to unpack exactly what this means for B2B SaaS marketers and what you can do about it this quarter.

What we'll cover:
- What GEO and AEO actually mean and what B2B marketers should prioritize first
- Why the content that gets cited by AI is different from the content that ranks on Google
- Practical steps to build AI visibility for your brand starting this quarter
- How to measure success when the metric shifts from keyword rank to citation share

Who this is for?
CMOs, VPs of Marketing, and Demand Gen leaders at B2B SaaS companies who are starting to ask: should we be doing something about AI search?

About the guest
Khadija Zaman is a Marketing Manager at Disrupt.com with hands-on experience building content strategies that get brands cited by AI engines -- not just ranked by search algorithms. She brings a practitioner's perspective on navigating the shift from traditional SEO to AI-era visibility.

About Growth Show
Growth Show is a live webinar series by PipeRocket Digital, built for senior B2B SaaS marketers. Each session features one practitioner, one focused topic, and zero vanity metrics.