Selling Without the Ick: Master Sales That Actually Feel Good
Most women have been taught to sell in a way that feels completely disconnected from who they actually are, too pushy, too scripted, too desperate, and then wonder why it feels so uncomfortable every single time.
In this masterclass Bea López, Expression and Sales Strategist, is flipping the script completely. Drawing on 15 years of sales experience across medical sales, corporate environments and her own business, she'll show you that the best saleswomen aren't the most aggressive ones, they're the most confident, grounded and fully expressed ones.
Bea Lopez is a Sales & Expression Strategist who helps skilled, driven women build magnetic authority through full expression, so they become the woman who naturally holds attention, gets chosen, while feeling dangerously good doing it.
In this masterclass you'll learn:
→ Why selling feels icky and how to change that relationship for good
→ How to detach from the outcome so you can actually enjoy the process
→ How to identify your buyer type and mirror theirs so every conversation flows naturally
→ Real, no-script tips for driving sales conversations, handling objections and closing in a way that actually feels like you
→ How to show up in any sales situation, a formal meeting, a phone call, a networking event or a casual conversation, feeling confident and natural
→ How to share what you do with the world, because when you're truly passionate about something, selling it isn't pushy, it's generous
What people are saying about FoundHer Experience:
"I attended the first masterclass of FoundHer and it was absolutely inspiring. I feel so lucky to be part of a group where women inspire each other and where you can grow together." — Morgaine "The masterclass was truly inspiring and gave me a fresh perspective. It was wonderful to have meaningful conversations around the topic and connect with other like-minded women." — Vilma "It was all about learning and connecting in a meaningful way. I met international women who are grappling with the same business and life questions as I was. I'm so grateful to have this space." — Kristin
FoundHer Experience
Arrive to a curated pre-masterclass activation and photography moments, part of the FoundHer Experience. The masterclass itself is an intimate, interactive, focused deep dive into mastering sales without the ick. Afterwards, we stay, for intentional conversation, for connection, for a room of women building businesses and careers who are ready to build something that lasts.
What's included in your ticket:
A welcome drink 🥂
Curated finger food 🌿
Your professional photo moment 📸
📍 Espacio Endoor
🗓 Friday 22nd May | Doors open 19:30 | Masterclass starts 20:15
🗓Tickets are non refundable
Let's connect on Instagram: @foundhermadrid
By signing up, you acknowledge that the event may be digitally recorded and that photos or videos including attendees may be shared on social media.