Price to Win: Are you charging enough?
Pricing is one of the most important decisions you make as a founder, but it’s also one of the easiest things to postpone.
You might be undercharging because you’re worried about losing customers. You might be copying what competitors charge. Or you might simply have no idea whether your pricing actually reflects the value your product creates.
In this session, Abhishek Jain, Co-Founder of a Stealth Startup, will break down how to think about pricing and packaging as a GTM lever, not just a number you put on your website.
We’ll explore different ways to approach pricing, how to choose a pricing model that fits your product and customers, and how to run small experiments to learn what people are actually willing to pay.
What will we cover?
We’ll get into:
How to think about pricing
Pricing frameworks you can use to decide what to charge
Packaging your product and deciding what should be included in each plan
Pricing experiments you can run without completely changing your business
Leave with an action plan
This won’t just be a conversation about pricing theory.
You’ll leave with a practical next-few-days game plan for your own product:
What should you change? What should you test? What should you ask your customers? And what should you measure?
The goal is to help you move from “I think my pricing is okay” to having a clear set of pricing hypotheses and experiments you can actually run.
Who should join?
Founders, early-stage builders, GTM & growth folks, product marketers, and anyone responsible for figuring out what to charge and how to package a product.
Especially if you’re wondering:
“Am I charging enough?”
“How do I know what my product is actually worth?”
“Should I change my pricing or packaging?”
“What pricing model makes sense for my product?”
“How do I test pricing without scaring away customers?”
“What should I actually do about my pricing next week?”
Come with your current pricing, a product you’re building, or even just a pricing problem you’re stuck on.
About The GTM School
This season, The GTM School is hosting a 15–20 event series running from the last weekend of August through the first week of October 2026.
A joint community initiative by AI Learn Circle × Women in Product Marketing, bringing builders and experienced GTM operators together to learn, experiment and figure out what actually works.
Community Partner: Vedantu
We’re excited to have Vedantu as the community partner for Ship That Landing Page.
Vedantu is a leading learning platform offering live, interactive learning experiences for students across school education and competitive exams, with a focus on making learning more personalised, engaging and accessible through technology.
We’re excited to bring builders together at Vedantu for an evening of creative building, shipping and presenting.