/vibemarketing #01 - How AI is Rewiring Growth
AI is restructuring the entire growth stack - and most marketers are navigating it alone.
New tools every week. Entire workflows rethought every month. The signal-to-noise ratio getting worse, not better. If you're a marketer or growth operator trying to keep up, you already know: it's exhilarating and exhausting in equal measure.
/vibemarketing is a response to that tension.
It's a curated IRL format for senior practitioners navigating this shift in real time - not with polished thought leader decks, but operators actively experimenting, breaking things, and figuring it out as they go. A small room of the right people, comparing notes and learning from each other.
Speaker Lineup:
"Building AI Systems That Remember"
Clemence Chee (Data & AI Leader) - Ex data lead at Babbel and HelloFresh. How to turn stateless AI tools into compound systems that actually learn over time.
"AI Search As The New Discovery Layer"
Leon Sentker (GTM, Peec AI) - How AI search is changing brand discovery and how to lay the groundwork for sustained visibility.
"Agent Skill Engineering for Growth"
Sascha Hoffmann (AI Automation Expert) - Skills and Plugins are becoming the most important layer in the AI agent stack. How to build them and why they give solo operators the leverage of entire teams.
"Visual Storytelling with AI"
Younes Mohammadi (Co-Founder, YYYYYYY.STUDIO) - Three years of AI-first commercial production for RedBull, Zeiss, KIA, and Lindt. Workflows that hold up at scale and why craft still matters.
Format:
6:00 PM - Doors open
6:45 PM - Welcome & context setting
7:00 PM - Lightning talks + Q&A (4 speakers, ~10 min each)
8:00 PM - Open networking, drinks & snacks
9:30 PM - Wrap
Who should come:
Senior marketers and growth operators already building with AI
Heads of Marketing and CMOs rethinking their stack and team structure for 2026+
Builders and creatives working on the tools reshaping how marketers work
AI leads with a growth focus looking for peers
If you're serious about understanding how AI is changing the way we do marketing and growth - this room is for you. Expect sharp conversations, real workflows, and a curated group of people worth spending your evening with. Request your spot!
Presenting Partner: Peec AI
Peec AI is building the analytics layer for AI search - helping marketing teams track how their brand shows up across ChatGPT, Claude, Perplexity, and Gemini. Berlin-based, $29M raised, 2,000+ brands and agencies on the platform. The Peec team will kick off the lightning talks with a session on one of the most important emerging categories in marketing.