ADFEST 2026 Workshop: PRODUCERS+

​ABOUT PRODUCERS+

​Business matching - 1:1 sessions.

​This session is designed to foster genuine collaboration across Asia’s production ecosystem where the next great partnership might not come from an algorithm, but from a conversation.

​This year we skip the talk, drop the slides, and get straight to what matters: meeting the right people.

​PRODUCERS+ brings the focus back to what truly drives creativity: human connection.

​Following the 2025 edition of “Connecting Producers in Asia,” 2026’s session evolves into a more interactive format.

​Instead of a traditional talk, PRODUCERS+ will enable Executive Producers, Senior Producers, and Business Leads from Production Houses, Post-Production Studios, Audio Houses, Film Studios, Event Production Companies, Film Directors’ Agencies (…) to connect through curated 1:1 meetings, and sharing business-changing ideas.

​Discussion topics / focused on potential synergies:

• ​Knowledge-sharing on crew culture, best practices & market strengths

• ​Budget dynamics

• ​Cross-border IP development partnerships & co-production models

• ​Regional expansion opportunities…

​ABOUT THE SPEAKERS

​YANN WILLIOT: Co-Founder & Managing Partner, ME Group & Echo Films, Ho Chi Minh

​Yann is the Co-Founder & Executive Producer of ME Group, Vietnam’s leading one-stop-shop production hub that brings together some of the most specialized production teams under one roof:

• ​May Production – TVC & Films PH

• ​⁠Echo Films Vietnam & Singapore - TVC PH / Line Production

• ​Ginger Shots - Tabletop & Motion Control Studio

• ​18 Studios - TVC & Digital PH

• ​⁠299 Production - Commercial Photography Studio & Talent Agency

• ​Yam - Social Media Content & Social Commerce Agency

​He first came to Vietnam in 2005 - and what was meant to be a short adventure became a 20-year journey through one of the most exciting creative industries in SEA.

​In 2007, he co-founded Echo Films in Saigon together with Lien Dang, focusing on TVCs production.

​In 2020, together with Lien Dang, Tony Nguyen, and Phuong Tran, they co-founded ME Group, now Vietnam’s largest commercial production network. Their goal is to unite diverse teams and disciplines to deliver world-class production value & services for both local and global clients—bridging local talent with international creative partners.

​NANCY TRAN: TVC Executive Producer – Global Markets, ME Group & May Production, Ho Chi Minh

​Nancy studied Film Production in Paris. After an early stint in France working on long-form projects and film financing, she returned to Vietnam in the early 2000s.

​She built her career in Saigon across multiple production roles, including Producer, Audio Producer, and Post-Producer, before joining May Production in 2016 as a TVC Producer.

​Following a short period focused on feature films production (freelance), she rejoined ME Group, working across May Production, Ginger Shots, & Echo Films as Head of Production .

​From 2026, Nancy steps into the role of TVC Executive Producer - overseeing South East Asia and Global markets.

​SCHEDULE

​Date:             Friday 20 March 2026

​Time:            15.30-17.00

​Venue:          Room Pattaya 6, Mezzanine Floor, PEACH

​Remark:        Pre-registration is required

​ELIGIBILITY & REGISTRATION

• ​Interested applicant must be a registered delegate of ADFEST 2026

• ​Registration is not confirmed until you receive confirmation from ADFEST

• ​Reservation is strictly first-come-first-served & seats are limited to only 40 delegates

​Questions? Hit up [email protected]