Who Owns the Price? The Accountability Gap in AI Pricing

​A 30 minute lightning talk with General Atlantic's Preston McKenzie and Red Oak's Kirsten Newbold-Knipp on the pricing decision most SaaS businesses aren't built to make.

​Date and time:
4 August, 3pm BST / 10am EST

​Format:
Virtual, 30 minutes, Zoom link shared on registration

​About this event:

​AI has forced a pricing decision that most SaaS businesses are not organisationally built to make.

​Product wants to price on value. Finance defaults to cost plus. Nobody owns the call.

​The result is pricing built around inputs nobody fully understands, instead of outcomes customers care about. That confusion lands in the sales cycle, where customers cannot commit to value they cannot yet measure or defend to their CFO.

​The CFO objection is not where the problem starts. It is where it finally becomes visible. And a PE partner sees this playing out across an entire portfolio at once.

​Join Carrie Osman for a 30 minute conversation with:

​Preston McKenzie, Operating Partner, General Atlantic
A PE lens on pricing risk, what the accountability gap looks like across a portfolio, and what needs resolving before it becomes a problem at exit

​Kirsten Newbold-Knipp, COO, Red Oak
An operator's view from inside the pricing decision, where the accountability gap actually sits, and what it costs to leave unresolved

​If you can't answer who owns pricing at your business, that's worth sorting before AI makes the answer for you

​Host
Carrie Osman, CEO and Founder, Cruxy