

Preparing Consumers for the U.S. Cyber Trust Mark w/ FCC Commissioner Olivia Trusty
Join FCC Commissioner Olivia Trusty, CTA President and CEO, Kinsey Fabrizio and other industry leaders on Wednesday, October 28 at 10:00am for an update on the U.S. Cyber Trust Mark (USCTM) Program. American consumers need to know what the U.S. Cyber Trust Mark means and how the program can help them make informed purchasing decisions on secure connected devices. Early communication of the program's advantages will accelerate consumer awareness and market adoption. Under a revitalized push by the FCC, the agency is moving closer to launching the first products authorized to bear the Mark.
Following opening remarks, government and industry panelists will discuss plans for USCTM consumer education, product packaging, marketing, and what the public can expect to see in the coming months.