Watchverse by Ykone Switzerland
Watches in the Digital Era
We are delighted to invite you to the very first edition of WATCHVERSE, a unique conference dedicated to the world of watchmaking, social media, and influence.
A one-of-a-kind opportunity to understand how watchmaking, beyond workshops and boutiques, is now written online through Instagram, TikTok, and YouTube, where iconic timepieces, horological heritage, and digital storytelling are shaping new communities, new codes, and new opportunities.
Program
09:00 – 09:30
Welcome & Coffee
A convivial networking moment to meet the YKONE team and fellow participants.
09:30 – 10:45
Social Media & Influence in the Service of Watchmaking: Challenges, Trends & Perspectives
During this session, we will explore:
Who truly drives conversations around watches? (specialists, media, influencers, lifestyle voices, ambassadors).
How new generations and new voices are making watchmaking more desirable.
Why collaborations and digital content are reinventing the relationship between watch brands and audiences.
How social media transforms timepieces into viral symbols of status and style.
Expect exclusive insights, real-world examples, and a forward-looking perspective on the future of watchmaking in the digital era.
10:45 – 11:15
Q&A Session
An open exchange to share your challenges, ask questions, and receive tailored advice.
Why Attend?
Gain a clearer understanding of how influence and digital create desirability in watchmaking.
Anticipate the trends reshaping horological culture.
Connect directly with experts and enrich your strategy.
Can’t make it on this date? No worries:
Second session: September 24th
One-to-one sessions: We’ll come directly to your offices for a personalized session (upon request).
About YKONE
YKONE is a global influencer marketing group trusted by iconic brands. Present in 18 territories across Europe, the Middle East, Asia, and the United States, YKONE has been supporting leaders in luxury and beauty since 2008 with innovative influence strategies.