​About this Event

​Early-stage startups often make the mistake of treating design as a "coat of paint" applied at the very end. In reality, design is the strategic discipline that connects your vision to your product and your product to the market.

​Join us for the May edition of DCSTW Workshop Wednesday featuring Javi Calderon. This session is designed to help founders stop treating design as surface-level execution and start using it as a tool for alignment.

​Learn how to use design to bridge the gap between who you are, what you’re building, and who it’s actually for—saving you precious time and runway in the process.

​What we will explore:

• ​Strategic Alignment: How to use design to connect vision, product decisions, and positioning.

• ​Sharpening Your Story: Frameworks to clarify your product direction and market fit.

• ​Honest Branding: Bringing your vision to the forefront with authenticity.

• ​Growth Efficiency: Avoiding the "burn" by getting the "why" right before the "how."

​The Speaker

​Javi Calderon

​Javi Calderon helps startups figure out what they’re building and why anyone should care. A writer who fell into marketing and then fell in love with UX Design, he blends strategy and facilitation with curiosity, collaboration, clarity, and empathy. Javi works alongside founders to bring their vision to the forefront with honesty and authenticity, ensuring their product and story are perfectly aligned.

​Agenda

• ​12:00 PM: Welcome & DCSTW Intro

• ​12:05 PM: Javia Calderon Intro

• ​12:10 PM: Presentation

• ​1:15 PM: Interactive Q&A

• ​1:25 PM: Closing Remarks

​Registration Note: This is a virtual event. A Zoom/Luma link will be provided to all registered attendees prior to the start of the session.

​DCSTW Virtual Series

​Welcome to our new series of virtual workshops specifically designed for innovative startup founders! We're creating a valuable and accessible learning environment to help you navigate the exciting and challenging world of startups. Each monthly "Lunch & Learn" style session provides practical, actionable insights from experts in our network. Expect an interactive presentation, followed by a dedicated Q&A, giving you the chance to dig deeper and get your questions answered. Our goal is to empower you with the knowledge and tools you need to grow your ventures.