Value Proposition Drift - What are you measuring for?
Hello,
Welcome to The PMF Roundtable.
Are you a tech startup founder circling your Product Market Fit? Would you enjoy a stimulating conversation founder-to-founder about what really matters in a confidential setting?
If so, then this event is for you.
About The Session
This week we're exploring something that kills founder momentum long before it ever shows up in the metrics: value proposition drift.
Your numbers haven't collapsed. Nothing is technically broken. But the message feels fuzzier than it used to. Customer conversations take more explaining. The clarity that once felt effortless now requires effort. And by the time the data flags it — the drift has already been happening for months.
We'll be exploring:
The early signs of value erosion and why most founders miss them
How to reconnect product, customer, and outcome when the thread has loosened
Why strategic listening is the move — and reactive feature building is the trap
If you've been asking yourself "why does our message feel harder to land than it used to?" — this session is for you.
What's A Roundtable?
This is a Zoom event facilitated by your host Kevin Mascarenhas. A carefully curated space for thoughtful founders to share real experiences while sharpening each other’s thinking.
The PMF stage can get messy and misaligned. In the Roundtable, we slow that down. We look at the real tensions founders are navigating:
• Distinguishing signal from distraction
• Aligning teams under pressure
• Making decisions without perfect data
• Knowing when to push — and when to pause
The intention is simple: Together, we'll co-create a thinking environment where insight can emerge.
In previous roundtables themes, we've explored: Perspective → Systems → Reflection → Signal → Decisions → Complexity
And if that feels relevant to your current stage, you’d be very welcome at the table.
A Little Bit About Me
Hello, I'm Kevin, and I'm on a mission to see more tech entrepreneurs cross the failure threshold and scale their innovative tech that betters the world we live in today.
I've committed to showing up every week, same time, same place to facilitate a conversation about a topic that really matters to founders as they circle their Product Market Fit.
You are very welcome to come and join us.