GTMfor.dev | Live Podcast w/ Zach Lloyd, Founder and CEO of Warp
Join us for a live virtual podcast recording with Zach Lloyd, Founder and CEO of Warp.
Zach left a principal engineer role at Google, where he led engineering for Google Docs and Sheets, to take on one of the hardest GTM challenges in developer tools: getting millions of developers to switch away from the terminal they've used their entire careers.
Today Warp is used by nearly a million developers and has evolved from a reimagined terminal into an agentic development environment, with Oz orchestrating coding agents at scale. In April, Zach made the boldest move yet: open sourcing Warp's core product and turning the community itself into part of the development engine.
In this episode, we'll dig into:
Selling a replacement for a tool developers have used for decades, and how to win on switching costs
How Warp landed its first thousand true believers and grew to nearly a million developers
Monetizing a free developer tool without breaking trust
Repositioning mid-flight: navigating the shift from terminal to agentic development environment
Open source as a go-to-market strategy, and what the first weeks taught him
Hosted by Tim & Naomi of Essence VC and Apoorva of Zetta Venture Partners, GTMfor.dev is a monthly series built for technical founders navigating the messy middle between great product and real traction. We skip the surface-level takes and go deep on the decisions that actually determine whether you grow or burn runway.
This is a live recording 🎥 You'll be able to submit questions and join the conversation in real time.