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From AMEX to 100K Followers: Building a Coffee Brand from a Cart

April 28th, 5:30pm, Room S219

What does it actually look like to leave corporate and build something of your own?

Next week, we’re hosting Ant Duckworth, Founder & CEO of Dear Coco Coffee — one of the most recognisable coffee cart brands in the world.

What started as a side hustle selling coffee from a cart is now a fast-growing brand with over 100,000 followers and multiple locations, expanding rapidly across London.

Before Dear Coco, Ant built his career at American Express, PwC, and ANZ, leading large-scale experiential marketing and sponsorship campaigns.

In this session, he’ll break down:

  • How he built Dear Coco while working in corporate

  • The moment he decided to go all in

  • What “building in public” actually looks like

  • How to turn a simple idea into a brand people care about

  • Lessons from scaling from one cart to multiple locations

This is not a theoretical talk — it’s a real look at how to start, test, and grow something alongside a full-time career.

If you’re thinking about starting something, this is where you begin.

Location
HEC Paris Business School
1 Rue de la Libération, 78350 Jouy-en-Josas, France
Avatar for HEC VIBE
Presented by
HEC VIBE
The home of Ventures, Innovation, Business and Entrepreneurship at HEC Paris.
35 Went