AI 101 Series: AI Outreach That Does Not Read Like AI
A live 60-minute training where you build the research-first outreach system — research, write, send — and produce one message you would actually put your name on before you leave the room.
Everyone can now generate a thousand emails in an afternoon. That is precisely why nobody answers them. Volume stopped being an advantage the moment it became free, and the inbox adapted faster than the senders did. The people still getting replies are not writing better prompts. They are doing something before the writing starts.
In this session, Arjita Sethi, founder of Build with AI Club, shows you the step almost everyone skips: building the research layer first, so the message has something true and specific to say. You will build the research system, then the message, then send one, live.
What you will learn:
Why AI outreach fails, and why the failure lives in the research step rather than the writing step
Building the research layer: what to gather about a person before a single word gets written
The personalization that survives scrutiny, versus the merge field that gives you away in the first line
Writing the instructions once so the fiftieth message is as specific as the first
Where to keep yourself in the loop, and which messages should never be automated at all
What you will walk away with:
One researched, personalized message you would genuinely send to a real person
The research-and-write system, reusable for the next fifty
A defensible answer when someone asks whether a robot wrote it
Who this is for: Job seekers writing to hiring managers, founders writing to prospects, operators writing to partners. The mechanics are identical and most people are getting them wrong in the same way. No technical background required.
Your host: Arjita Sethi is the founder of Build with AI Club, creator of the vibe-coded wellness platform Find Shaanti, a Lecturer of Entrepreneurship at San Francisco State University, Advisory Board member at the Nasdaq Entrepreneurial Center, and a Claude Community Ambassador for San Francisco for the non-technical and moms vertical. Every partnership Build with AI Club has came out of the system taught in this session.