Future Demand with James Hurman and Dr. Marcus Collins

​Join us for an intimate, one-night-only conversation at Giant Spoon in New York for James Hurman's new edition of Future Demand.

​This special evening brings together two of the sharpest minds in modern marketing for a candid discussion on what actually drives effectiveness today and what most brands still get wrong.

​James Hurman, globally recognized expert on marketing effectiveness, co-author of The Effectiveness Code with Cannes Lions and WARC, and co-founder of Tracksuit, has spent his career helping the world’s leading brands turn creativity into measurable growth.

​In conversation with Dr. Marcus Collins, clinical professor at the University of Michigan’s Ross School of Business, former Head of Strategy at Wieden+Kennedy New York, and bestselling author of For The Culture, whose work sits at the intersection of culture, influence, and consumer behavior.

​Together, they’ll unpack:

• ​What “effectiveness” really means in today’s landscape

• ​The tension between brand and performance (and how to get both right)

• ​Lessons from the world’s most effective campaigns

​Following the conversation, we’ll open it up for audience Q&A and continue the discussion over drinks and light bites.

​You won't want to miss it.