

Influencer Marketing for Real Growth by Anmar Decor
Influencer Marketing for Real Growth by Anmar Decor is a practical workshop focused on the real impact influencer marketing can have on business growth, brand positioning, and community building.
Bringing together entrepreneurs, content creators, and marketing professionals, the event explores how authentic collaborations and strategic partnerships can generate measurable results beyond vanity metrics and short-term visibility.
The discussion will feature Ana Constantinescu, founder of Anmar Decor, a premium interior design brand specialized in curtains, drapes, and custom home solutions. Ana will share the story behind the brand’s growth and how influencer collaborations played a key role in building visibility, trust, and a loyal customer base.
Joining the conversation is Basic Jackpot, a communication specialist and lifestyle content creator passionate about branding, digital strategy, and both online and offline community building. He will discuss how creators and brands can develop authentic partnerships that align with audience values and create long-term impact.
The workshop will also feature Irina Manea, content creator, vlogger, and entrepreneur known for her strong lifestyle and parenting community. She will offer insights into the creator perspective, audience trust, and the importance of authenticity in successful brand collaborations.
Through open discussions and real business examples, the workshop aims to provide practical insights into how influencer marketing can evolve from simple promotion into a strategic growth tool for modern brands.