Workshop | Connecting UX to business outcomes

​For Design and Product professionals | 🕒 2 hours | 👥 30 seats | 📍 Live & practical | 150€ Standard / 120€ Member discount at uxtips.club

​How do you currently measure the impact of your design work?

​OKRs promise to connect teams around outcomes but in most organisations, design and UX work still gets measured in deliverables: screens shipped, features released, components built.

​In this workshop we will show you how to change that: how to write OKRs that actually reflect user behaviour, how to turn UX metrics into Key Results that stakeholders care about, and how to use design data to influence product strategy.

​We'll work through a real case study live, so you'll see the whole thinking process. You'll leave with a concrete OKR you can apply to your own context from day one.

​✍ What to expect from the session

• ​Work through a real case study live, step by step.

• ​Understand why teams that ship constantly can still see zero impact on retention.

• ​Learn to distinguish between deliverables and outcomes and why that distinction changes everything.

• ​Write OKRs that capture real user behaviour instead of task lists.

• ​Convert UX metrics into Key Results that matter to the business. Identify the most common OKR traps and how to avoid them.

​Includes:

• ​Step-by-step hands-on exercise on a real case study.

• ​Support for your questions throughout the session.

• ​Certificate of Completion

​👤 Who is this workshop for

​This workshop is for designers and product leaders who already work on digital products and want their work to count not just in Figma, but in the metrics that drive decisions.

​If you've ever felt that your team's improvements don't seem to move the needle, or that OKRs in your organisation feel disconnected from design work, you'll leave with a practical framework to change that.

​🎙️ Meet your instructor

​Alex Ballarín is a software engineer, consultant and trainer specialising in product, agility and OKRs. With 25 years in technology, more than 15 working with agile methodologies and 10 helping teams connect agility and UX, he has spent the last decade making sure product, design and technology actually move forward together. He brings a practical, no-nonsense approach grounding abstract frameworks in real team dynamics and measurable outcomes.

​🤝 Organised by

​UXTips is a learning community for product, design and technology professionals. Through practical workshops, specialist content and an active community, we help thousands of professionals develop skills they can apply straight away. Our sessions are designed so that you leave with concrete tools you can use the moment the workshop ends.

​Interested in running a workshop with us? Write to hola@eugeniajongewaard.com

​Reserve your spot and transform the way your team connects design work to real business impact.