Protecting Your Brand: What Every Fashion Founder Should Know About Trademarks

​Michelle Lynn is a trademark attorney and founder of The Leaguelle who understands firsthand what it takes to build and protect a fashion brand. After beginning her career in traditional litigation, she co-founded and scaled her own women’s outdoor apparel company into more than 120 retail locations nationwide, an experience that revealed just how confusing and intimidating the legal side of entrepreneurship can feel. She now helps fashion founders secure and protect the brands they are building so they can grow with confidence. 

​In this workshop, you will learn: 

• ​What a trademark is and what qualifies for protection;

• ​Why waiting to trademark is a risk you can't afford;

• ​How the trademark process works, step by step, from application to registration;

• ​How to label apparel so every hangtag builds your brand and supports registration; and

• ​How to choose a name that's strong, distinctive, and protectable.