Who Owns You? AI, Identity & the Future of Creator Endorsements
AI is creating an entirely new market for creators.
Voices, faces, likenesses, personalities, archives, podcasts, and expertise are becoming assets that can be licensed, cloned, and distributed at scale. Most of the AI conversation has focused on fear, copyright, and lawsuits. This session is about something different: how creators can participate.
We'll cover what every creator should understand before licensing their identity, how ethical AI partnerships differ from unauthorized scraping, what brands and AI companies are looking for, and why consent, trust, and human oversight are becoming the foundation of the next creator economy.
Whether you're a podcaster, YouTuber, influencer, educator, or creator, this session will help you understand both the opportunities and the responsibilities that come with AI.
We'll cover:
How creator identity is becoming an asset and what that actually means
The difference between licensed AI partnerships and unauthorized use
What rights you actually own, and what you may already be giving away
How brands and AI companies think about licensing creator identity
Why podcasts and archives are becoming AI training and licensing targets
Practical steps you can take today to protect and monetize your work
🎤 Moderator
Gary Kreissman — Royall Advisor, Revenue Growth & Customer Acquisition. Four-time founder of performance-based customer acquisition businesses, with senior marketing experience at Ogilvy, Remy Martin, and Lipper. Advises emerging company CEOs on rapid revenue growth, AI-based solutions, and strategic partnerships. Frequent speaker at Harvard Business School Club of NYC and contributing columnist for MediaPost.
🎤 Speakers
Rob Greenlee — Decades shaping podcasting through leadership roles at major platforms, creator businesses, and media companies. Advises creators, networks, and technology companies on the future of digital media, and brings the creator and podcast industry perspective — how audiences are built, where podcasting is heading, and how AI can create opportunity without losing what made podcasting work.
Matt Savare — Advises media, technology, and entertainment companies on intellectual property, AI, licensing, and emerging technology. Brings the legal framework behind creator rights ownership, consent, contracts, and how creators can participate in AI responsibly.
💡 Who Should Attend
Podcasters, YouTubers, influencers, TikTok creators
Educators, journalists, authors, coaches
Talent managers and creator agencies
Brand partnership teams and AI founders
Marketing professionals and media companies
💬 Why Attend
Understand how AI is creating new licensing opportunities for creators
Learn the difference between licensed AI partnerships and unauthorized use
Understand what rights you actually own and what you may already be giving away
Learn how brands and AI companies think about licensing creator identity
Leave with practical steps to protect and monetize your work