When Software Goes to Zero: The New Rules of AI-Native Leadership with Deb Liu
Everyone has an AI strategy. Far fewer have AI-driven results.
Despite record investment and executive attention, most organizations are still struggling to turn AI enthusiasm into measurable business impact. The challenge isn't access to technology. It's knowing where to apply it, how to redesign work around it, and how to lead through the change.
Workshop Agenda
Part 1: Executive Session with Deb Liu (30 min)
When Software Goes to Zero: The New Rules of AI-Native Leadership
In this session, Deb Liu will share her perspectives on what changes when software becomes dramatically cheaper to build, experimentation becomes nearly free, and every employee gains access to AI-powered tools.
We'll explore:
✅ Why this AI wave is fundamentally different from previous technology shifts
✅ Why most AI initiatives fail to generate meaningful ROI
✅ How competitive advantage changes when software creation becomes accessible to everyone
✅ What separates AI-aware organizations from AI-native organizations
✅ The leadership, governance, and cultural shifts required to thrive in an AI-first world
Part 2: From AI Consumer to AI Builder (30 min)
We're in a magical moment. Most professionals are using AI to save time and be more productive. Far fewer are using AI to create leverage by building full products and workflows that solve real problems.
In the second half of the workshop, we'll introduce SnapCamp, our engineer-supported AI "build" bootcamp that helps you move from idea to deployed product with the live expert instruction, mentorship, 1:1 engineering support, and an active builder community normally reserved for people already inside a product team.
You'll learn how participants are:
✅ Turning ideas into working AI products
✅ Building internal tools and workflow automations
✅ Creating AI portfolios that showcase real-world skills
✅ Going from AI user to AI-native builder
SnapCamp is designed for non-technical founders, PMs, and operators to build launchable, maintainable products not just toy demos or prototypes. Numerous past participants started SnapCamp with an idea and left with a working product that lead them to build companies and raise funding.
Whether you're seeking to learn to build with AI, eager to explore and upskill with AI, or trying to understand the future of work, this session will give you a practical roadmap for what comes next.
Who Should Attend?
• Product, operations, and functional leaders exploring AI
• Founders and entrepreneurs building AI-native businesses
• Non-technical professionals who want to become more capable and upskill with AI-coding agents
• Consultants and advisors helping organizations navigate AI transformation
• Business leaders responsible for AI strategy
About Deb:
Deb Liu is a Silicon Valley product and technology leader with more than 20 years building consumer tech at scale. As CEO of Ancestry and a leader at Meta, PayPal, and eBay, she has created multiple billion-dollar businesses including Facebook Marketplace, and built the teams and strategies to take products into new markets.
She serves on the board of Intuit, founded the 30,000-member Women In Product community, and is the author of Take Back Your Power. She writes and speaks on leadership, product, and what it takes to build and ship in an AI-native world.