MIGAM: Beauty of Aesthetics and Taste - Edition 1. Korea & Japan | Workshop & Pop-up
What is MIGAM?
MIGAM 미감 means Sense Of Aesthetic in Korean.
It represents two meaning 味 (taste) and 美 (beauty).
More than an exhibition or marketplace, MIGAM is a curated experience exploring how beauty is found in everyday objects.
Featuring independent brands, we bring together contemporary fashion, ceramics, homeware, and lifestyle objects that embody thoughtful craftsmanship, refined materials, and quiet aesthetics.
MIGAM invites visitors to discover pieces that are not only beautiful, but meaningful to live with.
Edition 1. Korea and Japan
Discover authentic beauty of aesthetics for unique cross-cultural experience.
The first edition introduces brands that bring the authentic identity of Korea and Japan to the Netherlands.
South Korea and Japan are neighbors in East Asia — close yet distant. They seem similar yet, they have different aesthetics.
Discover the similarities and differences in aesthetic beauty of two countries at the first edition of MIGAM.
About Brands
Beauty of Aesthetics
SEOS SEOUL
: Discover contemporary aesthetics of Korean detail-oriented design with unique color palette for your everyday bags — Carry over urban modernity of Seoul and elevate your outfit with us.Aya Tokushima
: Feel simple but fundamental aesthetics for your personal choice on tableware we use every day. Bring one closer to your place and choose the piece as small expression of daily life — made with porcelain clay of Arita ware from SagaArt Studio Gong
: Find delicate aesthetics of traditional Korean folk painting (Minwha) and take a small piece of Korean artwork home — its detailed appearance filled with symbols of good luck, happiness and protection.
Beauty of Taste
BAISA
: Sip and taste diverse Japanese tea directly from tea farmers. Connect Japan's tea culture and stories of makers — from sencha and gyokuro to hōjicha, Japanese black tea, and seasonal teas.mou.
: Bite and taste gluten-free Japanese desserts made with Japanese ingredients — from mochi, Yokan (red bean jelly), cookie and seasonal cake inspired by the seasons and the flavors of Japan. Healing and gut-friendly taste brings a mindful approach to modern well-being.
About Workshop
There are 3 different workshops each day. RSVP via Luma is required.
Taste the Aesthetics
Japanese Tea & Wagashi Pairing Workshop by BAISA
Experience the Aesthetics
Korean Traditional Painting Workshop by Art Studio Gong
Create the Aesthetics
Korean Traditional Knotting Workshop by SEO'S STUDIO
Do you want to collaborate at next editions of MIGAM?
Tell us about your brand via this application form