GTM Unfiltered @ The Shack

​GTM, Unfiltered: How AI-Native Startups Go to Market

A session on how AI-native startups actually build their go-to-market engine, from brand to pipeline to close.

The panel on what's working (and what isn't) in AI-era GTM:

• ​Luke Richardson, VP of Marketing at Light, growing 30x in 12 months ahead of its Series A

• ​Philip Ziegler, Founding GTM Lead @ Zero: Building the GTM operating system for the AI era, which just closed an $10M Seed round backed by the founders of Lovable and Supercell

• ​Isabella Merrild Agdestein, CEO @ FocalX: AI-powered vehicle inspection on establishing trust with some of the biggest enterprises in the world

​We'll get into:

• ​The three fits: product-market, product-channel, channel-market

• ​When to automate your sales process — and when not to

• ​Signs it's time for your first sales hire

• ​Where AI belongs in the funnel, and where human connection still wins

​Doors open at 17.00 and our session kicks off at 17.30. Stay around for good conversations, drinks and light foods afterwards.