Forum for Naturals Rooftop Networking Reception

​ Join us at the Rooftop Lounge at SPINS in Chicago for the Forum for Naturals Networking Reception for curated cocktails/mocktails, heavy apps, conversation and panel discussion with Q Mixers and SIVO Insights.

​Winning the Moments That Matter with AI: Rethinking Segmentation for Growth

​Consumers don’t make decisions based on categories. They make them based on moments, needs, and tradeoffs. In this session, Q Mixers shares how reframing their market around “moments that matter” led to more actionable segmentation and clearer positioning opportunities. We’ll explore how this shift influenced strategic priorities for Q Mixers and how SIVO’s AI engine helped bring it to life in a practical, usable way. You’ll also hear how leveraging a hybrid approach combining AI-enabled research with disciplined human insight helped turn segmentation from static insights to a more dynamic decision-making tool.

​Panelists:

• ​Betsy Frost - CEO, Q Mixers

• ​Hannah Robbins - CMO, Q Mixers

• ​Julie Rose - Julie Rose Consultancy LLC & SIVO Insights Strategic Advisor

• ​Yogesh Chavda - Founder - Y2S Consulting and SIVO Insights Partner

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​Agenda:

​4:30-5pm Arrive / Mingle

​5-5:45pm Panel Discussion & QA

​5:45-7:00 pm Networking

​Special thanks to SIVO Insights, SPINS and Q Mixers for sponsoring the event.