​Buildathon: AI Offer Builder for Shopify & Ecommerce CRO

​For Shopify sellers and ecommerce teams, a strong offer needs to fit the product, target customer, buying journey, and overall conversion strategy. The challenge is knowing what works in the market and how to turn those insights into an offer that can actually improve conversion rates.

​In this Buildathon sharing session, Chris Koh, Founder of GemPages, will share how AI, market data, and CRO research can be combined to build an AI Offer Builder Workflow for Shopify merchants, ecommerce teams, and growth marketers.

​What we'll explore:

​Together, we'll explore an AI-powered ecommerce workflow that can help teams research offers, identify CRO patterns, and turn market insights into actionable offer strategies.

• ​Collect market data: Use AI and MCP to scan publicly available data and identify stores showing strong market signals.

• ​Analyze offer patterns: Use AI to identify recurring offer strategies and understand how they relate to different industries, products, customer segments, and buying journeys.

• ​Benchmark a current landing page: Compare an existing Shopify landing page, offer, and conversion strategy against market patterns to identify gaps, strengths, and CRO opportunities.

• ​Generate new offer strategies: Use AI to recommend stronger offers, refine offer logic and customer journeys, and develop strategies designed to improve ecommerce conversion rates.

• ​Turn recommendations into execution: Explore how AI-generated offer insights can inform the creation and optimization of Shopify landing pages, product pages, and ecommerce websites.

​This session is for:

• ​Shopify merchants & DTC founders

• ​Ecommerce operators & growth teams

• ​Performance marketers

• ​CRO & conversion rate optimization teams

• ​Shopify agencies

• ​AI builders and ecommerce professionals exploring AI-powered workflows

​What you'll take away

• ​Understand how AI, market research, CRO, and ecommerce data can work together to shape better offers.

• ​Explore how to research offers, benchmark competitors, spot market patterns, and develop new offer strategies with AI.

• ​See how to turn those insights into practical CRO strategies across the customer journey and Shopify pages.

• ​Go beyond generating an offer to understand why it works, who it’s for, and where it fits.

​Buildathon Take-home Kit

• ​AI workflow template built during the session

• ​Prompt pack to reuse and adapt the workflow

• ​Implementation checklist & playbook to apply the workflow to your store