From Nice-to-Have to Must-Have: Building the Executive Case for Information Architecture
Event details
Tired of hearing, “We don’t have budget for IA work”? This session flips the script! Learn to translate IA value into language executives actually care about: revenue protection, risk mitigation, operational efficiency, and competitive advantage.
Drawing from 25 years of IA transformations, I’ll share real examples of securing executive buy-in for major initiatives. You’ll get practical frameworks, proposal templates, and conversation scripts to position IA projects as business solutions executives want to fund.
Stop making the case for better user experience, and start making the case for better business outcomes. Your IA work deserves investment — and this session shows you how to get it.
About the speaker
Karen Brown builds content organizations that think big and get things done. Over the past 25 years, she has developed content strategies rooted in technical expertise and real user research, spanning everything from product docs to podcasts. Her teams don't just write: they use data and AI to spot gaps and actually fix them.
She focuses on developing people who can see the bigger picture beyond their individual pieces. Through partnerships across teams, she turns content from an afterthought into something that genuinely drives product adoption and user success. Whether it's building AI workflows, creating governance that people will actually use, or leveraging data to help users find and use information better, she is all about making content a real competitive advantage.
When not building content strategies or developing teams, Karen is hunting for the perfect sushi spot, keeping her (ungrateful) bees alive, or nerding out with a good book.
LinkedIn: https://www.linkedin.com/in/karenlbbrown/
This event is organized by the World Information Architecture Association and supported by the Rutgers Master of Business and Science Program. The presenters are volunteers who want to share their professional insights into information architecture.
A link to the event recording will be sent to registered attendees after the event.