Pilot to Paid Customers

​Landing your first customers is hard - especially before you have full product-market fit. This interactive workshop introduces a practical approach to using design partnerships to test your product with real users and generate early revenue. James will share simple frameworks for choosing the right partners, structuring collaborations, and turning early traction into paying customers, helping you leave with a clear, actionable plan and some tactics that you can apply straight away.

​James Allgrove is a go-to-market advisor to early-stage B2B startups, helping founders turn early traction into repeatable revenue. He previously set up Stripe UK and Stripe's New York office, was Chief Revenue Officer of Fidel API, and has since supported over 30 seed and Series A companies with their first customers, design partnerships, and sales foundations. James is known for practical, operator-led advice, focused less on theory and more on what actually works when you’re trying to land your first few customers and make them pay.