AI & marketing: GEO & ChatGPT ads
A growing share of buying decisions now start with a question to ChatGPT, not a search on Google. It’s still a small share. It’s also growing fast, and most brands have no idea whether they show up in the answer.
This is a curated evening of conversations on the two ways to get in front of that buyer:
earning a citation (Generative Engine Optimization, or GEO)
and paying for one (ads inside ChatGPT).
We have invited the people actually doing it: NIKIN, a Swiss brand that’s run both, the platforms selling the inventory, and the tooling that measures it. We’ll ask them the questions a performance marketer would ask. What does it cost, what does it return, how do you measure it, and does it deserve budget yet. Then the floor is yours.
What you’ll learn
How LLMs choose who to recommend: how models find, index and cite content, and why some brands get named while their competitors don’t exist.
How to measure a channel with no rankings: the metrics that actually tell you whether AI visibility is moving, and the ones that just look good in a deck.
What moves the needle: the technical and content factors that reliably lift a brand’s presence in AI answers, and what’s noise.
ChatGPT ads, priced: current CPMs, what the formats do, and which brands this channel suits right now versus which should wait.
What it’s like from the brand side: NIKIN on their experience running both ChatGPT ads and GEO: what worked, what didn’t, and what they’d do differently.
Agenda
5:30 pm doors open, networking
6:00 pm Jono Duguid, Head of Marketing R17 Ventures ¨Where GEO and ChatGPT ads sit in a growth budget today, and where they’re heading¨
6:20 pm Nicholas Hänny, Co-founder, NIKIN ¨Running GEO as a Swiss brand¨
6:40 pm Tim Scheuer, CEO OXYGEN, ¨Builing GEO into GTM tool¨
7:00 pm Q&A to all guests
7:30 pm onward: networking
Conversations hosted by Jono Duguid, host of the Demand and Deliver podcast and Group Head of Marketing & Sales and Janina Vinklere Growth Lead at R17 Ventures.
Who should attend
Founders, CMOs, marketing leads and growth and performance marketers who own the acquisition budget and want a clear-eyed read on AI before committing any of it.
Secure your seat
In-person, Zürich, limited capacity. Bring the hard questions, the ones about cost, attribution and payback, and leave with a playbook you can put to work the next morning.
Register now!
Please note:
Registration is subject to approval by R17 Ventures team. Selection criteria include alignment with the event’s target audience, event capacity, and order of registration. By registering for this event, you consent to being photographed and filmed, and to the use of these images and recordings in R17 Ventures' and our partners' communications and marketing materials.