

NRF Social + Expert Discussion: TikTok, Amazon, & Lunar Solar Group
Join us for a casual happy hour with a short 20–30 minute mini panel on turning TikTok discovery into ecommerce results. TikTok now drives major shopping intent, with 60% of users discovering new brands and two-thirds influenced by creators to try something new. Amazon’s Buy with Prime and Multi-Channel Fulfillment programs let brands surface trusted delivery promises directly in TikTok ads to increase click-through, lower CPA, and lift conversion.
Lunar Solar Group is a trusted agency partner to both TikTok and Amazon, helping brands implement these strategies and drive measurable performance. We'll cover how to combine TikTok ads, Amazon fulfillment, and smart campaign automation to unlock growth, then transition straight into networking and drinks with fellow NRF attendees at the newest Amazon office in NY.
(Former Lord & Taylor building)
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