Building on Kernel: Firmographics and agentic workflows

Hosted by Charlie Pickering & 4 others

Zoom

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About Event

This session is part of our Building on Kernel series, where we explore how RevOps teams can run real workflows directly on top of a clean entity data foundation using Claude Code.

Led by Kernel Co-founder Marcus Henglein, this interactive session will show how to design and execute workflows in Claude Code that operate directly on Kernel data, rather than relying on fragmented or incomplete inputs.

We’ll cover:

✅ How to frame workflows in Claude Code so they can operate effectively on structured entity data in Kernel

✅ How account hierarchies, firmographics, and entity relationships shape outputs for RevOps use cases

✅ A live workflow, executed end-to-end in Claude Code, running directly on Kernel data

This is a practical, hands-on working session with time for questions and discussion, designed to help you apply these concepts to your own setup.

We’d also love your input on what to cover next as we build out this series, with areas like firmographics and scoring already coming up in conversations.

Hosted By

AI